The purpose of this video ad checklist is to help with the creation and development of an effective video advertisement.
This tool breaks down the key elements of a successful video ad and how those elements relate to each other.
We developed this video ad checklist to help us create effective video ads for our partners and our own brand, and it has been an essential tool for facilitating this.
With this checklist, you are only a few steps away from creating effective video advertisements.
How to use the Video Ad Checklist
Start big; write out a loose script based on the sections on the checklist. Come up with as many ideas as possible then narrow your script down to the most essential points. Once you've consolidated your speaking points, work on how your ad will look and sound.
Practice your lines, make sure they flow well and sound sensible, then create your ad! It's always good to test a few different iterations of ads, changing up the appearance or script and seeing which performs better for your audience.
The ad checklist contains a few examples to help you get started.
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