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Case Study
How Vireo Video Drove Conversions to EME’s Online Courses with YouTube Optimization and Advertising.
Project Overview
EME (now JT Franco) came to us with the challenge of growing a new brand and channel to sell their new Amazon FBA Training program.
Vireo Services Provided
Channel Optimization, Google and Facebook Ads.
Challenge
They were a new brand on YouTube, and were selling an unproven training course
Results
$70,000+ in sales across advertising channels for 3 month launch. Along with tens of thousands of organic content views.
This Is How We Did It
Context
EME came to us with the challenge of growing a new brand and channel to sell their new Amazon FBA Training program. We first developed a comprehensive Video Strategy Blueprint.
The strategy we developed focused on creating content that would provide the most value to their potential customers and be easily discovered in the search results to maximize views, and create warms leads. The goal was to engage the prospects and then nurture the relationship into conversions with remarketing.
Vireo Video assisted with entire video campaign process, from Video strategy, optimization, and advertising to video ad copy scripting and the development of their lead magnets.
As a result EME received over $70,000 in conversions between two ad campaigns. The campaigns also resulted in over 1500 opt-ins of the Lead Magnets we helped develop.
The channel now has 50,000+ subscribers, and continues to be one of their highest sources of leads and revenue.
Results
EverymansEmpire received over $70,000 in conversions between two ad campaigns. The campaigns also resulted in over 1500 opt-ins and over 50,000 impressions.
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