Briogeo
Case Study

How Vireo Video Increased Website Visitors Coming from YouTube by 3000% for Briogeo

Project Overview

Our client Briogeo is Sephora’s fastest selling hair care product. In the cosmetic and beauty industry competition is fierce with products coming from every which way. Briogeo sets itself apart with natural products that nurture and repair hair. Vireo Video elevated Briogeo’s reach to separate them from the competition by showcasing their unique product offering with valuable video.

Vireo Services Provided

Video Strategy, YouTube Marketing, Influencer Marketing, Video Advertising

Challenge

Low overall viewership and engagement on YouTube and negative Return on Ad Spend for YouTube Ads.

Results

YouTube became the largest source of social traffic and sales for Briogeo with 3000% increase.

In two months, Vireo Video turned YouTube into Briogeo’s largest social source for sales.

This Is How We Did It

Pain Point

Briogeo desired marketing services that showcased their irreplaceable hair care products. Vireo Video implemented video marketing services to truly display the premium products Briogeo offers.

Solution

We first developed a comprehensive 40-Page Video Content Strategy Blueprint providing valuable insights about Briogeo’s customers, and unique strategies for Briogeo to leverage YouTube and video marketing to become their largest source of social traffic.

We then developed an influencer marketing campaign, sourcing influencers who aligned with Briogeo, to create videos that provided value to their audiences, and positive brand exposure and trackable sales for Briogeo.

We were then able to leverage these videos to be edited and repurposed as advertisements for the Video Advertising campaigns that we set up and managed. We tested and implemented multiple targeting channels including placements, search, topics, interests, similar audiences, and remarketing.

Results

Briogeo saw a 4-to-1 ROAS (Return on Ad Spend) with the Google YouTube Ad campaigns we set up and managed.

They also saw a 3000% increase in online store sessions coming from YouTube, in just two months with YouTube becoming the largest social source for sales.