YouTube Channel Marketing Strategy: Increase Views, Subscribers and Revenue

Elevate your YouTube channel with our YouTube strategy services. We analyze your current performance, understand your goals, and develop a plan to reach your target audience and drive channel growth.

We help you overcome

“Our company hired Vireo to compile a blueprint plan that we could implement on our own. It was a fantastic investment as their comprehensive report saved us tons of work in half the time.”

Kristina Damschen Spina, VP of Product Marketing

Indow Windows

Our YouTube Strategy Services

YouTube Channel Audit

Get a thorough analysis of your YouTube channel's performance. Our team examines your video thumbnails, titles, tags, channel layout, branding, and much more to provide actionable recommendations for improvement.

Keyword Research

We identify top-performing keywords for your industry, allowing you to optimize your content to fully take advantage of trending topics and search traffic. We also provide suggestions for future video topics to help grow your channel.

Competitor Analysis

Our Competitor Analysis service provides a deep dive into the video strategies of similar channels and brands. We'll examine their unique value proposition and identify opportunities for your channel to stand out from the rest.

Content Strategy

Leveraging the findings of our Channel Audit, we collaborate with your team to create a Content Strategy Blueprint. This blueprint outlines video and series concepts tailored to your channel's specific needs and goals.

Strategy Consultations

Keep your YouTube strategy on track with ongoing calls from our YouTube Certified team. We'll provide feedback and suggestions on videos and concepts, review your analytics, and give you the guidance you need to grow.

Analytics & Reporting

Stay informed about the performance of your YouTube channel. We'll provide detailed monthly reports on key metrics, giving you the insight you need to make informed decisions about your channel's growth.

5 ways to work with us

At Vireo Video, we offer a suite of YouTube strategy services to enhance your channel’s performance. Our team provides both one-off services and ongoing monthly support through consultations and hands-on involvement.

Strategy Consulting

Our Strategy Consulting service involves ongoing calls with our YouTube Certified specialists. We offer this service in packages of hours, and we start by uncovering your goals and desired outcomes before engaging with you. We'll work with you to achieve these goals, providing expert guidance and support along the way.

Channel Audit

Our Channel Audit service is a comprehensive analysis of your YouTube channel. We'll examine all aspects of your channel to identify areas for improvement and recommend specific actions to optimize its performance. This service is a smaller version of our Blueprint Strategy, focused solely on the YouTube channel itself.

Content Strategy

Our Content Strategy service is designed to help you develop a winning plan for your YouTube content. We'll work with you to understand your business objectives and target audience, then create a comprehensive strategy that includes video formats, topics, distribution, and promotion tactics.

Blueprint Strategy

Our Blueprint Strategy service is a comprehensive, in-depth strategy. The end result is a large presentation that goes into precise detail on how to achieve your business goals on YouTube. You can implement this strategy yourself or we can do it for you.

Monthly Retainer

Our Monthly Retainer service is an ongoing monthly strategy engagement that includes consulting, channel audit, blueprint strategy, and more. With this service, we'll work with you to optimize your YouTube performance over time, providing ongoing support and guidance as your channel grows and evolves.

Featured Case Study

Our content strategy and hands-on YouTube advertising support led to remarkable growth for Sounds True. They experienced a 200% increase in monthly YouTube subscribers, 136% increase in monthly video views, 294% increase in monthly video watch time, and 157% increase in unique viewers. These impressive metrics demonstrate the power of a well-executed YouTube strategy.

YouTube Strategy FAQs

A YouTube strategy is a plan for how you’ll use the platform to achieve your business goals, whether that’s building brand awareness, increasing sales, or something else. It can include things like content planning, audience targeting, and promotion tactics. Having a solid strategy is important because it helps you make the most of your time and resources on YouTube, and ensures that you’re creating content that resonates with your target audience.

Our YouTube strategy service can help you develop a comprehensive plan for how you’ll use the platform to achieve your business goals. We’ll work with you to understand your target audience, develop content ideas that resonate with them, and create a promotion plan to get your videos in front of the right people. We’ll also provide ongoing support and guidance to help you stay on track and adapt your strategy as needed.

The timeline for seeing results from a YouTube strategy can vary depending on a number of factors, including the competitiveness of your industry, the quality of your content, and the size of your audience. In general, it’s important to be patient and persistent, as building a following on YouTube takes time. That being said, we’ll work with you to set realistic goals and milestones, and provide regular updates on your progress.

The cost of our YouTube strategy service varies depending on the scope of the project and your specific needs. We can work with you on a retainer basis, or on a one-time basis that sets you up to implement the strategy yourself. Generally speaking our retainers begin at $2500 USD/ month. However, we’ll work with you to develop a custom quote based on your goals and budget, and will provide a detailed breakdown of the services included. Our goal is to provide high-quality, affordable services that help you achieve your business objectives.

While our primary focus is on developing a YouTube strategy, we can certainly provide guidance and support on video creation as well. We can help you understand best practices for video production and editing, and provide feedback on your content to ensure it aligns with your overall strategy. In some cases, we will also take on the filming portion as well if it makes sense to do so.

We measure the success of a YouTube strategy by tracking key metrics like views, watch time, engagement (likes, comments, shares), and conversions (such as website visits or purchases). We’ll work with you to set specific goals and KPIs (key performance indicators) for your YouTube channel, and regularly provide data-driven insights and recommendations for how to improve your performance.

Yes! If you already have a YouTube channel, we can conduct a thorough audit to identify areas for improvement and develop a plan to optimize your content, metadata, and promotion tactics. We’ll also provide ongoing guidance and support to help you implement these changes and improve your performance over time.

YouTube can be a powerful platform for businesses of all sizes and industries, but it’s not necessarily the highest priority for everyone right away. We’ll work with you to understand your business goals, target audience, and resources, and help you determine if YouTube is the right channel to include in your overall digital marketing strategy.

No problem! We can help you create a new YouTube channel from scratch, including setting up your account, creating a profile, and optimizing your channel for search and discovery. We’ll also work with you to develop a content strategy and production plan that aligns with your business goals and target audience. With our guidance and support, you’ll be able to launch a successful YouTube channel and start building a loyal following.

“In our short time working with Vireo, we saw a 143% increase in subscribers, doubled watch time, and an overall expanded reach to new audiences and customers”

Jill Stella, Communications Director

Dr. & Master Sha

who we work with

We work with a diverse group of clients and industries, ranging from renowned thought leaders and accomplished coaches to businesses operating in both B2B and B2C. We’re experienced in all areas of YouTube, so you’ll be in good hands no matter what type of business you have.

google partner

Our YouTube Advertising agency is a proud certified Google Partner. This means we’ve demonstrated expertise and consistent success for our clients through certifications in search, display, video, and shopping. You can trust our team to help you achieve your goals with our deep knowledge and experience.

we get results

We’ve helped our clients collectively gain over 2+ billion video views and generated tens of millions in additional revenue. We’re confident that we can help your business achieve similar success and reach new heights on YouTube. Let’s work together to make it happen!

Vireo Video YouTube Marketing Agency

Get started with a free 30 minute strategy session. Our team will reach out within 24 hours to book your call.

What we'll cover in 30 minutes