Expert University Case Study
How we scaled leads for course signups and reduced CPA by 42% with YouTube Ads
Key Results
Their Story
Co-Founders Todd Snively and Chris Keef started Expert University™ with the singular goal of presenting proven, long-term, online profit centers so that the average person could have an unfair advantage to make money online.
Together they have trained over 6,000 members to generate online revenue using Amazon FBA and the wholesale method. Equipped with a decade of online selling experience, they packaged their knowledge up and created a course to help entrepreneurs build businesses, and sell on Amazon the right way.
Their Goal
Todd and Chris engaged our team with the goal of acquiring high-value leads to sign-up for a 3-day free trial course. They wanted to achieve a target cost per acquisition of $70.
Their Results
With creative video ads and the same budget the client was using before engaging us, Vireo Video was successful in acquiring quality leads for Expert University in the form of sign-ups at a cost per acquisition below the target threshold.
- 41% reduction in average cost per click on ads
- 42% reduction in cost per conversion
- +203% increase in conversions in 4 months
Our Solution
- YouTube Advertising
To achieve the client’s goal, Vireo Video recommended a YouTube video advertising campaign to differentiate Expert University from its competitors. We created custom audiences and targeted them with a unique creative video ad to ensure high engagement and lead sign-ups. Our campaign strategy covered both the top and bottom of the funnel into, from awareness right through to conversions.
Top of Funnel - Brand Awareness
Cold campaigns were created to maximize brand awareness and brand engagement. During this phase, potential audiences were made aware of the brand, product, and key differentiators.
Bottom of Funnel - Lead Gen
In the second leg, remarketing campaigns were used to drive conversions through further aiding the decision process using genuine social proof, testimonials and success stories.
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