YouTube is one of the world’s most popular social media platforms, with over 2 billion monthly active users. It’s a fantastic place to share video content to market your business, which is something we’re very passionate about here at Vireo Video.
But with so much competition, how can you make your channel and videos stand out? How do you gain an edge against the thousands of other creators and businesses battling for attention? With the right YouTube marketing tools, of course!
In this article, we explore seven of our favorite YouTube marketing tools to help make creating, optimizing, and distributing videos to your target audience much easier. All of these tools we mention below are what we use at our agency to support clients with their YouTube marketing efforts. So, let’s jump in!
Does your business need help with YouTube Marketing? We specialize in it. Learn more.
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Tool #1 - Vireo Video Topic Generator
Starting off with a shameless plug here… because this tool can be super helpful! If you’re having trouble coming up with video ideas for your YouTube channel, check out our handy Vireo Video Topic Generator resource. It will help you generate 100’s of video ideas at the click of a button.
To use the tool, you simply enter a keyword(s) related to your channel and topics within your niche umbrella. The generator will then give you a list of engaging video topics and titles you can use for inspiration.
All you have to do is download the resource, copy the Google Sheet, and insert the topic you want to explore in your videos. The generator will come up ideas and get you thinking about all the creative possibilities.
Keep in mind, you don’t need to use the exact titles or ideas. But the list of topics will surely get you thinking in the right direction and should spark some inspiration.
Key Features
- Easy and quick to download
- Provides hundreds of video topics instantly
- Provides main title ideas for videos, as well as potential alternates
- Boost your YouTube marketing strategies with fresh ideas
Tool #2 - TubeBuddy
Come on now, this wouldn’t be a “best YouTube Marketing tools” listicle without including TubeBuddy! This powerful tool will help you manage, optimize, and grow your channel, all in one.
With TubeBuddy, you can easily find the best keywords for your videos, track your channel’s performance, and generate more views and subscribers through a variety of techniques and features. TubeBuddy is the perfect tool for any YouTuber who is serious about growing their channel.
Key Features
- Built in support with YouTube Video SEO
- Competitor analysis
- Thumbnail A/B Testing and thumbnail generator
- Data and research (monitor YouTube for new content uploaded about you or your brand)
- Bulk processing copy cards
- Title and description translation
- Promotion (publishes videos when the audience is most active)
- Advanced video embedding
- Real time review of YouTube channel stats
Tool #3 - Canva
We love Canva for helping make quick and engaging designs. It’s great for creating YouTube video thumbnails and channel branding, especially if your new to design! Canva also has free plans to start with so you can test it out and get familiar with the platform.
Using Canva is easy: simply sign up for a free account, select a template, and start designing. You can upload your own images or choose from Canva’s library of over 1 million stock images. Once finished, you can export your thumbnail as a PNG or JPG file.
Key Features
- 100's of built in design templates for any size, platform or device you could need
- Intuitive platform that is easy to use and understand
- Ability to leave feedback and notes within the platform
- Tons of photo effects, including an easy background remover
- Image enhancer
- Convert videos to MP4
- Online video recorder
- Video trimmer
Tool #4 - Keywords Everywhere
Keywords Everywhere is a browser add-on tool that makes keyword research easy. It shows the search volume for each phrase, cost per click, and the competition right in your browser, so you can quickly find the right keywords for your video description and tags.
Key Features
- Uses historical search volume to estimate monthly keyword searches
- Page and website level traffic metrics
- Keyword metrics
Tool #5 - Google Trends
Google Trends is a public web facility based on Google Search. It illustrates how often terms are looked up relative to the collective search volume all over the world.
The graph’s vertical axis represents how often a term is searched for relative to all searches, while the horizontal axis represents time. Google Trends can be a helpful tool for understanding current trends and the seasonality of content.
If you want to find the latest trends and topics people are interested in to incorporate into your videos, this is a fantastic tool to use. When we’re developing content strategies for our clients, this is a go-to tool every time.
Key Features
- Provides search insight trends according to country, region, and year
- Leverages data from the biggest search engine in the world
- It's free to use
Tool #6 - Artlist
Do you need royalty-free music for your YouTube videos? Of course you do! Look no further than Artlist! With a constantly updated library of music, it has everything you need to score your next video.
You can choose from tons of great tracks and sound effects that will bring up the productive value of your videos.
Key Features
- Royalty-free music that has new tracks being added often
- Unlimited downloads with a paid plan
- Sound effects for any environment
Tool #7 - Storyblocks
Browse millions of royalty-free video clips, photos, audio tracks, transitions and illustrations to improve your videos! Just drag and drop them into your project to create professional-quality videos in minutes.
This tool is perfect for small businesses, entrepreneurs, and content creators who want to produce high-quality videos without spending a lot of time or money. This is a go-to tool for any creator.
Key Features
- Royalty-free music
- Sound effects for any environment
- Stock footage for videos
- Backgrounds and templates for presentations
- Images, vectors, and illustrations
- Online video editor
PS, the new Storyblocks video creation platform is now live. It’s designed to help you create video (and ads) faster than ever, and it’s worth checking out for those less familiar with the video creation process.
Level Up Your YouTube Game Now!
These seven tools can help content creators and businesses like you approach video production and YouTube marketing efficiently and creatively. These resources can identify the trends and topics your audience wants to explore, and how to make your content more appealing and fresh. Plus, you don’t have to spend much to begin with on many of these tools.
If your business needs more help with YouTube marketing or content creation, Vireo Video can do it for you. We can help boost your YouTube marketing game and increase your business’ return on investment (ROI). It’s what we specialize in as a YouTube Certified agency. Get in touch to book a free consultation.
