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Novus Center Case Study
Their goal was $100/ conversion, together we got to under $30/ conversion
Key Results
YouTube Video Views
+ 0 %
YouTube Watch Time
+ 0 %
YouTube Subscribers
+ 0 %
Their Story
The Novus Center is an integrated medical practice that provides a variety of health and wellness services. They combine a modernized approach to Western medicine with complementary therapies, while maintaining an emphasis on the body’s natural healing abilities.
They came to Vireo Video looking for support with content strategy and channel optimization on YouTube.
Their Goal
The Novus Center wanted to develop a comprehensive YouTube strategy to guide the success of their YouTube channel and content. Specifically, they wanted to increase views on existing and new content, and generate more traffic to their website to ultimately convert more customers with a target of $100/ conversion.
Their Results
Vireo Video developed and implemented an organic and paid YouTube strategy that successfully increased metrics across the board for The Novus Center. We saw big improvements in video views, watch time, subscribers, clicks, conversions and more. These stats below are shown in comparison to the 6 month period prior to working with Vireo Video.
November 13, 2021 - May 13, 2022
- Views: 440,448 (204.25% increase, up 295,683)
- Watch time: 14,968.7 (181.16% increase, up 9,644)
- Subscribers: 2,126 (217.31% increase, up 1,456)
- Thumbnail CTR: 5.7% (46.15% increase, up 1.8%)
- Clicks: 5,956 (19,753.33% increase, up 5,926)
- Conversions: 358.34 (up 358.34)
How we did it
Learn how we get results, in plain sight.
Explore the different YouTube Marketing and Advertising services we provided to make this case study possible. Questions? Reach out! We’d be happy to connect.
Services
- YouTube SEO Optimization
- YouTube Content Strategy
- Graphic Asset Creation
- YouTube Advertising
- Video Editing
YouTube Organic Services
Our team supports with YouTube SEO optimization to maximize the organic reach of video content. We provide this service for up to four YouTube videos per month. These optimizations include filling in metadata, providing titles and descriptions backed by keyword research, setting up chapters to improve watch time as well as searchability, and linking to relevant videos and webpages to help with backlinks.
Our YouTube content strategy work is ongoing, and is delivered during our bi-weekly consultations and coaching sessions. Our team prepares reports that outline how past content has performed, and then provides insights and ideas on new content that is likely to perform well on the channel. We conduct keyword research and trend analysis to provide ideas that are backed up with data. From this data we can also provide potential video titles that we know have a high chance of ranking for certain search terms.
We supported with creating YouTube video thumbnails, CTA button assets, as well as animated intros and end screens. We also created a new channel banner and avatar to refresh the overall look of the channel (example shown below). This service offering includes everything needed to help the channel look professional and on brand to encourage viewers to subscribe and stick around.
Channel Branding Before
Channel Branding After
YouTube Advertising Services
We support with editing YouTube video ads when needed, as well as organic content for regular publishing. The Novus team simply shares footage with our team remotely and we craft the content into YouTube friendly formats for maximum impact.
From media planning to campaign setup to optimizations and monthly reporting on results, we cover all the bases needed to help Novus Center take advantage of YouTube Advertising to drive results. Below is a screenshot of results from one video ad campaign that we setup to run from June 20 – July 3, 2022.
Ready to get started?
Connect with a specialist to explore the strategies that will take your brand’s YouTube marketing to the next level.
