Vireo Video Logo

YouTube Advertising — Convert Viewers Into Customers With Video Advertising

We help you overcome

Play Video

“Not just a video advertising and content strategy agency, but a team who is dedicated to understanding your audience and assembling quality content that wins.”

Kristina Damschen Spina, VP of Product Marketing
Indow Windows

Our YouTube Advertising Services

Funnel Analysis

We analyze your current funnel and optimize it for tracking leads and conversions, while providing feedback on your landing page to improve its performance.

YouTube Ads Strategy

We get to know your business, conduct research, and then deliver a YouTube advertising strategy that aligns with your business goals, capacity, and budget.

Creative Development

We have a proven recipe for YouTube ad success. Our ads hook the audience, present the pain points, introduce your solutions, and establish credibility, adding a strong CTA.

YouTube Ads Setup

Our YouTube ads specialists provide hands-on support. We leverage years of experience to ensure best practices, placements, and targeting options are used.

Ads Optimization

Once your ads are running, we analyze the campaigns and results, making any optimizations needed to ensure your budget is generating the best results possible.

YouTube Ads Analytics

Your team will be provided in-depth reports to learn how YouTube Ads are performing for your business. We also provide suggestions on how to continue improving ROAS.

OUR PROCESS

Developed with years of experience. Proven to work.

Unlock YouTube’s full potential with our Video Ads Agency. Together, let’s grow your business with YouTube.

Research and strategy

We start with research to create ad campaigns that work. We'll dig into your target audience to find ways to grab their attention and also test new audiences that could be a great fit. Our research will help us structure the campaign, choose the right keywords and phrases, and write compelling ad scripts.

creative development

Whether we're starting from scratch or using your existing content, we'll work with you to create video ads that hit the mark. We'll help you tell your story in a way that connects with your audience and drives results. Our team knows how to optimize video ads for different platforms, so your ads will look amazing no matter where they're seen.

youtube ads management

We make sure your ad spend is generating real returns. That's why we start with a pilot campaign to test different targeting strategies and placements. This helps us predict CPCs and CPAs, making sure every dollar is well-spent. After the pilot phase, we'll present the results and suggest a strategy and budget to help you reach your goals. We'll launch and manage your ongoing campaigns with regular A/B ad testing, copy and targeting overhauls, and new strategy implementation. And as your priorities evolve, we'll adjust with them.

YouTube Advertising Case studies

YouTube Advertising FAQs

YouTube advertising is a type of online advertising that allows businesses to reach a large audience through video content on the YouTube platform. Advertisers can choose to display ads before, during, or after YouTube videos or within the search results or homepage.

There are several types of YouTube ads available, including:

  • In-Stream Ads: These ads play before or during a YouTube video and can be skipped after five seconds.
  • Non-Skippable In-Stream Ads: These ads must be watched in their entirety before a video can be viewed.
  • Discovery Ads: These ads appear on the YouTube homepage, search results, and related video pages.
  • Bumper Ads: These short ads play before a video and cannot be skipped.
  • Overlay Ads: These ads appear as a banner over the bottom of a video.

To create a YouTube ad, you will need to create a Google Ads account and link it to your YouTube channel. From there, you can create a new campaign and choose the type of ad you want to run. You can then select your targeting options, set your budget and bidding strategy, and create your ad creative.

Since YouTube attracts users with high intent to consume video content, a good engaging ad should capture the attention of the viewer early in the video, establish the problem or desire, introduce the solution and benefits and end with a strong and clear call-to-action.

The cost of YouTube advertising varies based on several factors, including the type of ad, the targeting options, and the bidding strategy. The minimum budget to advertise on YouTube is $10 per day.

The ads platform gives you access to various tools and features to help you evaluate your campaign performance. This enables YouTube ads to record and track your desired end goals such as website visits, video views, lead submissions, or purchases, making it easy for you to review the campaigns ROI on a real-time basis.

The YouTube ads platform gives you complete flexibility to pick and choose the people you want to target by using targeting filters like age, location, income group, interests, life events, and much more. You can create ads to be targeted to very specific groups of people which is part of the reason why YouTube ads can be so effective.

Yes, to run YouTube video ads you will need to set up a YouTube channel where you can upload your video ads before you start the campaign. You can visit this Google Support page to find the detailed steps to easily set up a YouTube channel. Keep in mind, just because you’re starting a YouTube channel doesn’t mean you need to pump out new videos every week. Organic YouTube strategies like that look different than a channel being setup to run ads.

Yes, some best practices for YouTube advertising include:

  • Creating engaging and relevant ad creative.
  • Using clear and concise messaging.
  • Targeting the right audience with the right message.
  • Testing different ad formats and targeting options.
  • Monitoring and optimizing your ad campaign regularly.

“The Novus Center has been working with Vireo Video for a long time and have nothing but great things to say!”

Steve Ronaldson, Marketing Manager
The Novus Centre

who we work with

We work with a diverse group of clients and industries, ranging from renowned thought leaders and accomplished coaches to businesses operating in both B2B and B2C. We’re experienced in all areas of YouTube, so you’ll be in good hands no matter what type of business you have.

google partner

Our YouTube Advertising agency is a proud certified Google Partner. This means we’ve demonstrated expertise and consistent success for our clients through certifications in search, display, video, and shopping. You can trust our team to help you achieve your goals with our deep knowledge and experience.

we get results

We’ve helped our clients collectively gain over 2+ billion video views and generated tens of millions in additional revenue. We’re confident that we can help your business achieve similar success and reach new heights on YouTube. Let’s work together to make it happen!

google-reviews-logo

Your success is our success

Vireo Video YouTube Marketing Agency

Get started with a free 30 minute strategy session. Our team will reach out within 24 hours to book your call.

What we'll cover in 30 minutes