Vireo Video’s expertise in social media marketing and video advertising on the Facebook and Google display networks are the invaluable last step to achieving your content marketing objectives. Based on the findings from our initial scoping phase, we’ll leverage new ways to capture the online audiences you’ve previously struggled to reach, and test new audiences with high acquisition potential. The findings will also inform our campaign structures, target keywords and phrases, and ad copy for the pilot campaign.
It is extremely important to us that every dollar you spend has the highest probability of maximizing your returns – that’s why we never jump head-first into a video marketing campaign without testing the waters. We’ll set up campaigns to thoroughly test a range of targeting strategies and demographics in order to predict CPCs and CPAs for your offering.
Once the pilot phase is complete, we will present the results and suggest an informed strategy and budget to help you achieve your desired goals. Campaign management includes regular A/B ad testing, copy and targeting overhauls, and implementation of new strategies released by the advertising platform. Campaign budgets can be altered by the client at any time to reflect changing priorities.